LightUp - kampány lefújva

Összezavarodtam.
Amikor a Faraday kit új kampánya  elindult a Kickstarteren, úgy tűnt sikerül elérnie a kitűzött célt. Egy pár nap (vagy mondjuk egy hét) után úgy tűnt, nem fogja elérni a kitűzött célt.
Az utolsó héten nagy támogatások érkeztek, és úgy tűnt, hogy szoros lesz, de meglehet.
 

Ma reggel jött egy üzenet. Lefújták, ezzel a szöveggel:

"Hello Kickstarter friends,

It’s been incredible to see your outpouring of support to help bring this project to life. As you might imagine, a lot has been going on behind the scenes as well. We expected that it’d be a wild ride, but even knowing that we couldn't have predicted what the last few weeks would bring.
A tremendous opportunity literally just popped onto our radar (like…yesterday). We can't divulge too much yet, but in short we're in our strongest position ever to fund and launch our next generation of kits in a big way later this year. It was a tough choice, but to be able to pursue this newly opened path we're ending this campaign and returning your pledges.
We know you all are our earliest and strongest supporters, given that you've pledged your hard-earned cash for what we're making. We want to assure you that we’re as committed as ever to producing and delivering our new kit to your doorstep. This new path keeps us on a similar timetable, without tying up your funds unnecessarily to boot!
As a gesture of thanks for your early support, here's what we're going to do:

• Provide a discount coupon for our Edison and Tesla Kit (available now)
• We know many of you early adopters are excited by features of our new kit, so when we’re closer to completion we'll provide an opportunity for you to grab it at the Kickstarter price.

We'll be messaging our backers directly so you can take advantage of either (or both) of these offers. Thanks again, and stay tuned for more!

Tarun & Josh"

Nem tudom mit gondoljak.